New Balance 1906廣告

這次的拍攝用兩種情境帶出 1906 的兩種風格。前段是給人明亮的奶油色系氛圍，復古音響、泳圈和沙灘球，調性輕鬆、帶點夏日的玩心；後段轉到灰色基調的街頭風格，用亮橘的三角錐在冷調的混凝土上做了很好的平衡，整體調性收斂，讓 1906 的線條和潮流感凸顯而出。兩種情境，呼應 New Balance 復古且日常的個性，也是我們在生活中的不同樣貌。

For this shoot we used two settings to bring out the two sides of the 1906. The first carries a bright, cream-toned mood — a retro boombox, a swim ring, a beach ball — light and a little playful, with a summer sense of fun. The second moves to a grey-toned street style, where the bright orange of the traffic cones balances nicely against the cool concrete. The overall tone stays restrained, letting the lines and street feel of the 1906 come through. The two settings echo New Balance's retro, everyday character — and the different sides of us in daily life.